By Jasmine Hon
Michael Barr is the Vice President of Sales and Marketing at Ortech Data Centre Inc., a growing health care data registry company currently with 11 employees.
Ortech is widely considered the North American leader in healthcare registries. The company has built registries in a diverse range of hospitals and private clinics across North America.
Ortech’s web-based product was designed in collaboration with several leading surgeons across North America. Their product allows health care providers to efficiently capture intra-operative and implant data, as well as patient reported outcomes in order to measure and analyze patient progress. Although 95% of Ortech’s user base is from the USA, the company chose to locate itself in London because of the city’s blooming information technology sector, low startup costs, and large highly educated labor pool. Michael also explained that the wide variety of web-based presentation tools eliminates the limitations originally presented by physical distance.
“I am really passionate about London. There is so much potential here,” said Michael, who was born and raised in this city. He expressed the need for more support for startups, as he predicted that “the majority of growth in London for the next few years will be through entrepreneurial companies rather than large factory corporations.”
Michael Barr is innovative and entrepreneurial in nature – always seeking to take on new challenges. During his undergraduate career, he started and managed his own waste management company for two and a half years. Before Ortech, he also worked for a Biotech startup called Critical Outcome Technologies Inc., where he helped take the company public and secure its first commercial partners. What Michael enjoys most about his current work at Ortech is the creative freedom and ability to see immediate results. “I love the energy of entrepreneurial companies. Their atmospheres are more creative,” he said. Although Michael is currently Ortech’s sole employee working on sales and marketing, revenue is still projected to increase by over fifty percent in 2014. He predicts that by expanding his sales team, sales will be able to increase even more substantially through synergy.
Michael Barr offers three pieces of valuable advice for anyone in his network:
The first is to always be prepared and to work hard. “The basic things really matter – little things that are often forgotten – because those are what leave a lasting impression on others.” He describes how simple acts, such as being the first to arrive to a meeting or preparing the initiation of new ideas, are always noticed and highly influential in making positive impressions.
His second piece of advice is to take the time to invest in relationships – not just reaching out to your network when you need something. “Again, it’s the little things: asking your friend how their exam went yesterday or remembering someone’s birthday. Those relationships carry out into the business world, and people will reciprocate support when you need it.”
Lastly, Michael encourages people to do things they feel passionate about. “Passion is what drives motivation. It is the core of entrepreneurship.”
About the writer
Jasmine Hon is a first-year student studying Media, Information and Technoculture (MIT) at Western University with Advanced Entry Opportunity (AEO) to the Richard Ivey School of Business. While her interests lie within the fields of journalism and business, she is uncertain as to the kind of career she’d like to pursue in the future. For now, Jasmine is just greatly inspired by the entrepreneurs she’s met to continue working hard and discovering more about her passions. In her spare time, this eighteen-year-old is often spotted exploring the city of London, visiting the farmer’s market, or tapping away furiously on her laptop in various coffee shops around the city.